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Wheat is a Danish childrenswear brand founded in 2002 by Charlotte and Peter Galsgaard, known for creating comfortable and stylish clothing with a Scandinavian sensibility. The brand offers a comprehensive range of garments for babies, children and teens, including everyday basics, outerwear and seasonal collections. Wheat’s design ethos centres on combining functionality with delicate detailing: expect soft colour palettes, whimsical prints and comfortable cuts that allow children to move freely. Natural materials such as organic cotton and wool are widely used, underscoring the company’s commitment to sustainability and quality. Over the years, Wheat has developed a loyal following among families seeking timeless pieces that can be mixed and matched across seasons. Its collections are designed in Denmark and produced in close collaboration with certified factories to ensure responsible manufacturing. With availability across Europe, Asia and North America through retailers and its online shop, Wheat continues to expand its global footprint while staying true to its roots of simple, functional and beautiful Scandinavian design.

Baby (3-24 months), Kids (2-8 yrs), Early teens (9-14 yrs)

We Are Wovens is a Dutch company specialising in woven baby wraps, slings and sleep sacks designed to keep infants snug and secure. The brand focuses on using high-quality, natural fibres such as wool, cotton and linen to create products that provide warmth, breathability and comfort for babies while giving parents ergonomic carrying options. Each product is crafted with attention to detail, offering aesthetic patterns and colours that appeal to modern parents. We Are Wovens emphasises sustainability and ethical production, working with European manufacturers to ensure fair working conditions and environmentally friendly processes. Their sleep sacks and wraps cater to different seasons, with lightweight versions for warmer weather and thicker, wool-based options for cooler climates. The company also provides educational resources for parents on babywearing techniques and safety, fostering a community around mindful parenting. By combining functional design with a stylish aesthetic, We Are Wovens has carved out a niche in the baby care market for products that are both practical and beautiful.

Baby (3-24 months)

Vivetta Kids is the children’s line of Italian designer Vivetta Ponti, known for her whimsical, feminine and art-inspired collections. Founded in 2009, Vivetta quickly gained recognition in womenswear for its unique blend of romantic motifs, playful silhouettes and surrealist details such as hand-shaped collars and embroidered faces. The kids collection translates this imaginative spirit into scaled-down garments for girls, offering dresses, blouses and knitwear adorned with ruffles, scalloped edges, and charming embroidery. Vivetta Kids combines high-quality materials like cotton and silk with meticulous tailoring, ensuring that each piece is comfortable enough for everyday wear yet special enough for celebrations. The brand manufactures in Italy, upholding the country’s tradition of craftsmanship and luxury. While fashion-forward, the designs maintain a sense of innocence and joy appropriate for children. Vivetta’s distinctive aesthetic appeals to families who appreciate artistic fashion and want to introduce young girls to a world of creativity and self-expression through clothing. Pieces are released in limited quantities and are available through select boutiques and the brand’s online store, making them coveted additions to stylish kids’ wardrobes.

Kids (2-8 yrs)

Tutu du Monde is an Australian luxury childrenswear brand founded in 2009 by designer Andrea Rembeck. Famed for its ethereal and whimsical aesthetic, the label specialises in hand-crafted dresses and accessories for girls, inspired by the delicate beauty of vintage ballet costumes and French haute couture. Each garment is meticulously embellished with hand-sewn sequins, beads, silk flowers and layers of fine tulle, resulting in pieces that capture the magic of childhood and the romance of fantasy. Tutu du Monde collections include signature tutus, capes, cardigans and headpieces that evoke fairy-tale heroines and ballerinas, designed for special occasions such as weddings, birthdays and holiday celebrations. Despite their ornate appearance, the garments are constructed with comfort and wearability in mind, using soft cotton linings and adjustable features. The brand embraces slow fashion principles, producing in limited quantities and ensuring that each piece is made to last and potentially become a treasured heirloom. Tutu du Monde has garnered international acclaim, dressing young fashion aficionados and celebrity children alike, and is stocked by luxury retailers worldwide. Through its storytelling and attention to detail, the brand encourages girls to dream, to play and to feel confident in their individuality, offering a touch of sparkle and fantasy to everyday life.

Kids (2-8 yrs), Early teens (9-14 yrs)

The Campamento is a Spanish childrenswear brand focused on creativity and authenticity. Its collections feature unique prints, relaxed fits and sustainable fabrics, inspired by a desire to make simple, special garments that last. The Campamento encourages kids to express themselves freely through comfortable, creative clothing.

Kids (2-8 yrs), Early teens (9-14 yrs)

The New Society is a Spanish fashion brand founded in Madrid that creates childrenswear and womenswear with a strong emphasis on sustainability, timeless design and artisanal craftsmanship. Inspired by the idea of building a better future for the next generation, the label focuses on using natural fibres, organic cotton and recycled materials to craft its collections. For children, The New Society offers a range of clothing that blends modern silhouettes with vintage-inspired details: think oversized knit sweaters, comfortable trousers, ruffled blouses and dresses in earthy tones and delicate prints. Each piece is designed to be versatile and durable, encouraging longevity and the passing down of garments from one child to another. The brand also embraces ethical manufacturing practices, working with small workshops and factories in Portugal and Spain to ensure fair labour conditions and to reduce environmental impact. Beyond product creation, The New Society promotes values of community, creativity and respect for nature, often collaborating with artists and artisans to develop unique textiles and patterns. Its collections for kids are intended to spark imagination and provide comfort, whether for everyday wear or special occasions. With distribution across Europe, North America and Asia through a network of boutiques and its own e-commerce platform, The New Society has gained a reputation among conscious consumers for marrying style with substance. Parents appreciate the brand’s commitment to sustainable fashion and its ability to deliver beautifully made clothes that children can play in, explore in and feel proud to wear.

Baby (3-24 months), Kids (2-8 yrs), Early teens (9-14 yrs), Teens (14+yrs)

Zimmermann Kids is the childrenswear extension of the Australian luxury fashion house Zimmermann, renowned for its romantic, feminine aesthetic. Founded by sisters Nicky and Simone Zimmermann in 1991, the brand has become synonymous with intricate detailing, high-quality fabrics and striking prints. The kids line offers scaled-down versions of signature styles, including smocked dresses, swimsuits, playsuits and separates featuring floral and paisley prints, ruffles and lace trims. Designed for girls, the collections evoke a sense of whimsy and elegance, suitable for both beach holidays and special occasions. Zimmermann maintains its commitment to craftsmanship and quality in the children’s line, using premium materials and careful construction. Pieces are often released in limited quantities and are available through select boutiques and the brand’s online store. Zimmermann Kids appeals to parents seeking luxury, bohemian-inspired clothing that captures the spirit of Australian summers and timeless femininity for their daughters.

Kids (2-8 yrs), Early teens (9-14 yrs)

Wigiwama is a Latvian brand offering playful home décor and furniture for children. Founded in 2016, the company gained popularity with its signature beanbags and has since expanded to include play tents, cushions, blankets and soft toys. Products are characterised by their modern yet cosy aesthetic, featuring pastel colours, tactile fabrics and simple patterns that complement contemporary interiors. Wigiwama prioritises safety and sustainability, using certified fabrics and hypoallergenic fillings, and ensuring products meet EU safety standards. The brand encourages imaginative play and relaxation, designing items that can transform a child’s room into a nurturing space for reading, lounging and dreaming. With a commitment to local production, Wigiwama manufactures in Latvia, supporting regional craftsmanship. Its collections are available through the brand’s e-commerce platform and select retailers, appealing to design-conscious parents looking for functional and stylish décor solutions.

Baby (3-24 months), Kids (2-8 yrs), Early teens (9-14 yrs), Teens (14+yrs)

Zara Kids is the childrenswear division of the global fashion retailer Zara, part of the Inditex group headquartered in Spain. Catering to babies, children and teens, Zara Kids offers a wide array of clothing, accessories and footwear that reflect current trends at accessible price points. The brand is known for its rapid design and production cycle, bringing runway-inspired styles to stores quickly while maintaining affordability. Collections range from casual basics and school-ready outfits to occasion wear and seasonal outerwear, often updated throughout the year. Sustainability initiatives within Zara Kids include the use of organic and recycled materials under the Join Life label, and clothing collection programmes to encourage recycling. With an extensive global retail network and online platform, Zara Kids makes fashion-forward clothing readily available to a broad audience. Parents appreciate the variety, style and value offered, while children enjoy wearing pieces that mirror adult fashion in a playful, age-appropriate way.

Baby (3-24 months), Kids (2-8 yrs), Early teens (9-14 yrs), Teens (14+yrs)

Zadig & Voltaire Kids is the childrenswear line from the French luxury brand Zadig & Voltaire, known for its rock-chic aesthetic and contemporary elegance. The kids collection translates the brand’s edgy yet effortless style into clothing for boys and girls, featuring items such as graphic tees, knitwear, leather jackets and embellished dresses. Typical design elements include bold prints, metallic accents and distressed finishes, echoing the rebellious spirit of the adult collections. While fashion-forward, the garments are designed with comfort and practicality in mind, using soft fabrics and relaxed cuts. Zadig & Voltaire places emphasis on quality and detail, ensuring that even the smallest pieces carry the signature flair of the brand. The kids line allows young fashion enthusiasts to express individuality while enjoying high-end construction and materials. Available through the brand’s boutiques and select department stores, Zadig & Voltaire Kids has become a go-to for parents seeking luxe, rock-inspired clothing for their children.

Kids (2-8 yrs), Early teens (9-14 yrs)

Wynken is a London-based childrenswear brand founded in 2015 by Elbe Lealman, a former designer at Hackett and Burberry. The brand creates contemporary clothing for children aged 2 to 12, with a focus on high-quality materials, comfortable fits and distinctive graphics. Wynken’s collections often incorporate playful illustrations and prints inspired by art, music and youth culture, resulting in garments that are both stylish and expressive. The label emphasises sustainability by producing in ethical factories and using organic cotton and recycled fabrics wherever possible. Through limited-run collections, Wynken maintains exclusivity and reduces waste, encouraging a more thoughtful approach to kids’ fashion. The brand is stocked in premium boutiques around the world and has developed a loyal following among parents who appreciate design-led, ethical clothing for their children.

Kids (2-8 yrs), Early teens (9-14 yrs)

Fille Garçon is a British kidswear brand that takes its name from the French words for girl and boy, reflecting its focus on creating clothing for all children. The brand offers a curated selection of gender-neutral and gender-flexible garments designed to encourage self-expression and comfort. Collections include soft tees, sweatshirts, trousers and dresses in muted colours and simple silhouettes, crafted from organic and sustainably sourced fabrics. Fille Garçon embraces inclusive fashion, avoiding stereotypes and instead presenting clothing that allows children to choose what resonates with them regardless of traditional gender norms.

The brand collaborates with ethical factories and artisans to ensure fair labour practices and high-quality construction. Parents looking for modern, inclusive and sustainable apparel for their kids gravitate toward Fille Garçon’s offerings, which are available online and through select boutiques.

 

[TOP 100 NOTE] Young label, with key hero pieces, leather metallics, varsity jackets. Super cool and unique design for kids.

Kids (2-8 yrs), Early teens (9-14 yrs)

Fear of God Essentials Kidswear is the childrens line from Jerry Lorenzo’s American luxury streetwear label, Fear of God. Launched to bring the brand’s modern, minimalistic aesthetic to younger audiences, Essentials Kidswear features scaled-down versions of Fear of God’s signature pieces. The collection includes hoodies, sweatpants, t-shirts and outerwear in neutral colours and relaxed silhouettes, designed for comfort and versatility. Constructed from high-quality fabrics such as heavyweight cotton and fleece, the garments reflect the brand’s focus on premium materials and craftsmanship. Logo detailing is kept subtle, often limited to small text prints or tonal embroidery, embodying the understated elegance that Fear of God is known for.

Essentials Kidswear is produced with attention to durability, allowing garments to withstand daily wear while maintaining their shape and feel. The line appeals to parents who appreciate contemporary streetwear and want to share that style with their children, offering pieces that can easily integrate into a modern, casual wardrobe.

 

[TOP 100 NOTE] Minimalist streetwear cool, diffusion from adults and very popular.

Kids (2-8 yrs), Early teens (9-14 yrs)

Favorite People is a lifestyle brand and concept store offering curated clothing, accessories and home goods for children and adults. With a focus on timeless design, comfort and quality, Favorite People sources products from independent labels around the world and also designs its own line of wardrobe staples. The childrenswear collection includes minimalist separates, cosy knitwear and casual basics in neutral tones, crafted from natural materials like organic cotton and wool. The brand aims to create pieces that can be easily mixed and matched, encouraging sustainable consumption through versatility and durability.

In addition to apparel, Favorite People offers a selection of ethically made toys, books and decor items that align with its philosophy of simple living and conscious consumerism. The company emphasises transparency in its supply chain, working with artisans and small factories that ensure fair wages and environmentally responsible practices. By blending curated products with its own designs, Favorite People provides a holistic shopping experience for families seeking thoughtful, well-made goods.

 

[TOP 100 NOTE] Mastered the art of dungaree making – every colour every print- what kid growing up doesn’t have a pair of dungarees. These are the best.

Kids (2-8 yrs)

Fabelab is a Scandinavian brand from Copenhagen that creates imaginative and sustainable products for children and their families. Founded by architect Michaela Weisskirchner-Barfod, Fabelab is rooted in a design philosophy that combines functionality, quality and storytelling. The brand’s product range includes organic cotton toys, bedtime essentials like blankets and swaddles, and playful home decor such as cushions and wall hangings. Each item is thoughtfully designed to stimulate children’s creativity and sense of wonder, often incorporating soft colours, whimsical shapes and interactive elements. Fabelab places a strong emphasis on sustainability: products are made from GOTS-certified organic cotton and other eco-friendly materials, and the brand continually works to reduce waste and encourage reuse. Their popular animal-shaped cuddles and multi-use swaddles are designed to serve multiple purposes, evolving with children’s needs over time.

Fabelab also values ethical production, partnering with carefully selected manufacturers in India who adhere to fair labour practices. The brand’s commitment to storytelling extends to packaging and marketing, inviting families into a universe where everyday objects become tools for adventure and imaginative play.

 

[TOP 100 NOTE] Skandi kids lifestyle – great quality good pricing.

Baby (3-24 months), Kids (2-8 yrs)