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Quincy Mae is a Californian babywear brand founded by designer Kelli Murray, offering organic essentials for infants. The collections emphasise soft textures, neutral tones and simple patterns, using certified organic cotton and sustainable production methods. Quincy Mae focuses on comfort and practicality, creating pieces that are gentle on babies’ skin and easy to mix and match.
Baby (3-24 months)
Represent Kids is the childrenswear extension of British streetwear label Represent. The line adapts the brand’s contemporary aesthetic into smaller sizes, offering hoodies, tees, joggers and outerwear with clean lines and subtle branding. Designed for comfort and style, Represent Kids caters to fashion-forward families who appreciate minimalist street-inspired clothing.
Kids (2-8 yrs), Early teens (9-14 yrs)
Roarsome is a British brand that creates adventure-ready clothing and accessories for children. Known for its colourful capes, dress-up jackets and imaginative play pieces, Roarsome encourages active play and creativity. Products are designed to be both fun and functional, using durable materials suitable for indoor and outdoor adventures.
Kids (2-8 yrs)
Rylee + Cru is a California-based childrenswear brand blending artful illustrations with modern design. Founded by illustrator Kelli Murray, the label offers collections for babies and children featuring hand-drawn prints, earthy colours and soft fabrics. Rylee + Cru emphasises comfort, quality and a whimsical aesthetic that appeals to both children and parents.
Baby (3-24 months), Kids (2-8 yrs), Early teens (9-14 yrs)
Salty Stitch is a Dutch brand creating girls’ clothing with a focus on playful style and quality materials. The collections feature dresses, skirts and tops in cheerful colours and prints, designed for comfort and movement. Salty Stitch’s pieces are perfect for everyday wear and special occasions alike.
Kids (2-8 yrs)
Sand Mother is a childrenswear brand offering comfortable, casual clothing with a focus on natural materials and muted colours. The collections are designed to be easy to wear and versatile, encouraging children to move freely and play.
Kids (2-8 yrs)
Self-Portrait Kids is the childrenswear line of London-based label Self-Portrait. The collection features occasionwear and daywear for girls, including dresses and separates with lace, embroidery and modern silhouettes. Self-Portrait Kids translates the brand’s signature contemporary elegance into pieces suited for younger wardrobes.
Kids (2-8 yrs), Early teens (9-14 yrs)
Stapelstein is a German brand known for its colourful stacking stones that promote active play and movement. Made from lightweight, durable materials, the modular pieces encourage children to balance, jump and build, supporting motor skill development and creativity.
Kids (2-8 yrs)
Stella McCartney Kids is the childrenswear line from designer Stella McCartney, offering sustainable clothing for babies, children and teens. The collections feature playful prints, bold colours and comfortable cuts, with a strong commitment to using organic and recycled materials. Stella McCartney Kids combines fashion-forward style with an ethical approach.
Baby (3-24 months), Kids (2-8 yrs), Early teens (9-14 yrs)
Sticky Lemon is a Dutch accessories brand creating colourful backpacks and bags for kids. Known for its distinctive colour blocking and playful designs, Sticky Lemon combines functionality with style, offering durable products made from water-resistant materials.
Kids (2-8 yrs), Early teens (9-14 yrs), Teens (14+yrs)
Studio Loco is a Belgian brand specialising in children’s decor and lifestyle products. The range includes posters, wall art and soft furnishings featuring whimsical illustrations and inspirational messages. Studio Loco products are designed to brighten up kids’ spaces with creativity and positivity.
Kids (2-8 yrs)
Studio Roof is a Dutch design brand creating 3D cardboard art, mobiles and play objects for children. Made from recycled cardboard and printed with vegetable inks, the products range from animal sculptures to imaginative play sets that encourage creativity and eco-conscious play.
Kids (2-8 yrs)
Super Smalls is a U.S. brand creating jewellery and accessories for kids that celebrate imagination and play. Designed to look like miniature versions of grown-up gems, the pieces include rings, necklaces and dress-up sets made from kid-safe materials. Super Smalls aims to inspire creativity and confidence through playful adornment.
Kids (2-8 yrs)
Tiny Cottons, founded in Barcelona in 2012, has quickly become a beloved name in the world of childrenswear thanks to its bold designs and commitment to quality. The brand is best known for its playful prints and distinctive use of typography, often collaborating with illustrators to create collections that tell stories and spark imagination. Tiny Cottons emphasises high-quality textiles, using premium Pima cotton and other natural fibres that are soft on children’s skin and durable enough for daily adventures. Season after season, the brand introduces themes ranging from travels through imaginary cities to explorations of nature and culture, embedding educational narratives into its clothing. Their product line covers babies through to older kids, offering essentials like leggings, t-shirts and sweatshirts as well as outerwear and accessories. Sustainability is a core value: Tiny Cottons ensures that fabrics are sourced responsibly and that production partners adhere to ethical standards, primarily manufacturing in Europe to maintain quality control and reduce transport emissions. Beyond the clothes themselves, the brand fosters a sense of community through its flagship store in Barcelona and pop-up shops worldwide, where children and parents can immerse themselves in the Tiny Cottons universe. With a presence in select boutiques and department stores globally, Tiny Cottons continues to expand while staying true to its roots: creating kids’ clothing that is comfortable, durable, educational and undeniably fun.
Newborn (0-3 months), Baby (3-24 months), Kids (2-8 yrs), Early teens (9-14 yrs), Teens (14+yrs)
Veja is a pioneering French footwear label founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, recognised for its commitment to sustainability and social responsibility. While it initially focused on adult sneakers, Veja extended its ethos to childrenswear by offering sneakers designed specifically for kids. The brand sources organic cotton from Brazil and Peru and utilises wild rubber from the Amazon rainforest, supporting local communities and protecting biodiversity. Its leather is vegetable-tanned and traceable, and it has introduced innovative materials like recycled plastic bottles turned into mesh. Veja Kids sneakers reflect the same minimalist aesthetic as the adult line, featuring clean lines, iconic V logos and a range of colourways suitable for both boys and girls. The shoes are designed to be durable and comfortable for growing feet, with attention paid to ergonomic fit and sustainable construction. Production takes place in high-standard factories in Brazil that ensure fair wages and safe working conditions. Veja’s transparency about its supply chain and costs has set a benchmark in the fashion industry, and its children’s collection allows parents to introduce ethical consumer choices to the next generation. Available through the brand’s online store and selected retailers worldwide, Veja Kids offers a stylish, eco-friendly alternative to conventional children’s footwear.
Kids (2-8 yrs), Early teens (9-14 yrs)