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Pirouette directory FAQ

The Pirouette Directory is a global platform dedicated to children’s fashion & lifestyle. It connects consumers, industry professionals, and creative services all in one place. Parents and families can discover new brands and stores to shop from, while professionals use the directory to find trusted contacts, talent, and services.

About the directory*

What is the Pirouette directory?

The Pirouette Directory is a curated hub for children’s fashion & lifestyle. It features brands, stores, creative professionals, and services so you can discover, connect, and collaborate.

 

Who uses the Pirouette directory?

Consumers: parents and shoppers looking for kids’ fashion & lifestyle products.

Professionals: buyers, agents, stylists, press, and distributors.

Creatives & services: photographers, models, hair & makeup, PR agencies, and production teams.

 

Are the listings curated?

Yes. Every listing is reviewed before it goes live to ensure quality, creativity, and thoughtful design.

For Shoppers (Consumers)

Can I shop directly from the Pirouette directory?

No. The directory isn’t a shop. Each listing links to the brand’s or store’s own website or shares details about their retail location, so purchases always happen directly with them.

 

How do I find the right brand or store?

You can filter listings by:

  • Age range (newborn, baby, kids, teens)

  • Gender (boys, girls, unisex)

  • Product type (apparel, shoes, lifestyle, décor, accessories)

  • Country of origin

  • Store type (independent boutiques, concept stores, department stores)

 

What types of brands & stores are included?

A mix of independent labels, heritage brands, and retail stores — from local boutiques to international names.

For Professionals

What professional listings are available?

The directory includes:

  • Creative professionals: photographers, stylists, hair & makeup, child models.

  • Agencies: PR, communication, talent, and brand representation.

  • Services: press support, trade show production, event management, consultancy.

 

How do professionals use the directory?

  • Buyers & distributors source new brands and stores.

  • Photographers, stylists, and models get discovered for campaigns.

  • Agencies and service providers attract clients for PR, production, and communication projects.

 

Why should professionals list on Pirouette?

A listing raises your visibility within a targeted global community, boosts SEO, and connects you directly with potential clients and collaborators.

For Brands & Stores

Who can create a listing?

Both brands and stores. Whether you design children’s clothing or curate them in a boutique, the directory helps you reach families and industry professionals.

 

What’s the benefit of being listed?

  • Brands → connect with parents shopping online and buyers scouting new labels.

  • Stores → attract families searching for places to shop and brands seeking retail partners.

 

How does a listing help with visibility?

  • SEO-optimised profile indexed by Google.

  • Direct links to your e-commerce site or retail store.

  • Visibility within Pirouette’s trusted network of media, events, and editorial.

 

What if I’m not listed?

That’s ok, but if your brand, store, or service isn’t listed on the Pirouette Directory, you’re missing a valuable opportunity to be discovered by both consumers and professionals in the children’s fashion & lifestyle space.

By not being listed, you miss out on:

  • Visibility: Your name won’t appear in directory searches filtered by age, product type, gender, or country.

  • Traffic & SEO: No backlinks driving visitors directly to your e-commerce site or store — and no extra boost from Pirouette’s strong search presence.

  • Professional exposure: Buyers, press, agents, stylists, and collaborators won’t find you when searching for new talent and services.

  • Consumer connection: Parents and shoppers exploring the directory won’t discover your products or know where to buy them.

  • Pirouette platform support: As the trusted voice in children’s fashion & lifestyle, Pirouette offers more than just a directory. Listed members are connected to our wider ecosystem — including features across the blog, zine, newsletters, events, and curated trade show collaborations.

Listings & Management

How do I create a listing?

  1. Sign up and purchase a listing credit.

  2. Fill in your information — whether you’re a brand, store, creative, or service provider. The more detail you add the better visibility you have.

  3. Upload images and links (website, Instagram, e-commerce).

  4. Preview  & then Publish your listing when happy with how it looks. Be live immediately & searchable within 24 hours.

 

Can I update my listing?

Yes. You can Sign in at any time to update images, contact details, or descriptions. Your listing is 

 

What kind of images should I upload?

Your best of course 🙂 Beautiful images that represent your brand.

Your logo should be square on a white background.

Technically images should be .jpg format, 72dpi, max 1920px on the longest side. Include 4–8 high-quality visuals that reflect your brand, store, or work.

 

How do I maximise my listing’s visibility?

Simple… add as much detail as you can, keep it honest and true to your brand, forget hyperbole and keep it up-to-date!

Cost & Access

Is it free to browse the Pirouette directory?

Yes. Anyone can freely browse the directory and discover a wide range of brands, stores, professionals, and services.

 

Do I need to sign in to see everything?

Some listings and details are available only if you’re signed in. This ensures that sensitive information — such as model profiles — is accessible only to verified users with an active listing.

 

Do I have to pay to be listed?

Yes. Some listings have already been created by Pirouette to showcase the diversity of the children’s fashion & lifestyle industry. If you’d like to create a new listing or claim an existing one, the cost is £150 per year.

 

What do I get if I create or claim a listing?

By creating or claiming your listing, you take full control of it. That means you can:

  • Edit and update your brand, store, or professional details at any time.

  • Add additional information (such as contact links, product categories, or service descriptions).

  • Upload galleries of images to showcase your products, store, or portfolio.

 

Are there premium options for more visibility?

Yes. In addition to a standard listing, members can choose premium features such as homepage highlights, featured placements, or editorial coverage to reach a wider audience. Just get in touch.

 

 

Support & Contact

What if I need help?

Our team is here to assist. Email us or use our contact form for guidance with your listing or general enquiries.

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pirouette directory

The global
guide to
kids’ fashion
& lifestyle