Wynken is a London-based childrenswear brand founded in 2015 by Elbe Lealman, a former designer at Hackett and Burberry. The brand creates contemporary clothing for children aged 2 to 12, with a focus on high-quality materials, comfortable fits and distinctive graphics. Wynken’s collections often incorporate playful illustrations and prints inspired by art, music and youth culture, resulting in garments that are both stylish and expressive. The label emphasises sustainability by producing in ethical factories and using organic cotton and recycled fabrics wherever possible. Through limited-run collections, Wynken maintains exclusivity and reduces waste, encouraging a more thoughtful approach to kids’ fashion. The brand is stocked in premium boutiques around the world and has developed a loyal following among parents who appreciate design-led, ethical clothing for their children.