Veja is a pioneering French footwear label founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, recognised for its commitment to sustainability and social responsibility. While it initially focused on adult sneakers, Veja extended its ethos to childrenswear by offering sneakers designed specifically for kids. The brand sources organic cotton from Brazil and Peru and utilises wild rubber from the Amazon rainforest, supporting local communities and protecting biodiversity. Its leather is vegetable-tanned and traceable, and it has introduced innovative materials like recycled plastic bottles turned into mesh. Veja Kids sneakers reflect the same minimalist aesthetic as the adult line, featuring clean lines, iconic V logos and a range of colourways suitable for both boys and girls. The shoes are designed to be durable and comfortable for growing feet, with attention paid to ergonomic fit and sustainable construction. Production takes place in high-standard factories in Brazil that ensure fair wages and safe working conditions. Veja’s transparency about its supply chain and costs has set a benchmark in the fashion industry, and its children’s collection allows parents to introduce ethical consumer choices to the next generation. Available through the brand’s online store and selected retailers worldwide, Veja Kids offers a stylish, eco-friendly alternative to conventional children’s footwear.