Main Story is a British childrenswear brand founded in 2017, offering gender-neutral clothing for children and teenagers. Inspired by art and graphic design, the label produces relaxed, contemporary pieces such as oversized sweatshirts, trousers and tees in muted colours. Using organic and sustainable fabrics, Main Story focuses on creating garments that are comfortable, durable and designed to last through play and growth. The brand is popular among families seeking minimalist, unisex clothing with a modern edge.