Lue Kids, also known as Lucy Lue Organics, is a children’s label focused on organic and sustainably made clothing for babies and young children. The brand emphasises soft, natural fabrics and simple designs that prioritise comfort and eco-friendly production. With a range of rompers, tops and leggings, the collections are designed to be gentle on sensitive skin while offering everyday functionality. Lue Kids appeals to parents who value environmentally responsible fashion for their children.