If you don’t know fashion designer Ágatha Ruiz de la Prada, you’ll soon wonder why you’re not familiar with her eye-popping, colorful and relentlessly cheering designs: they’re hard to miss. A household name in Spain, Ágatha’s innovative brand also extends to ceramics, toys, shoes, linens and towels, make-up and, more—even cars. Born in Madrid to a famous architect and a Catalan aristocrat—making her a Spanish noble— Ágatha began honing her skills in fashion design at the Escuela de Artes y Técnicas de la Moda, Barcelona’s School of Fashion Arts and Techniques. At the age of 20 she began working as an intern at fashion designer Pepe Rubio’s studio, and it wasn’t long before she presented her first collection at the Local Design Centre in Madrid in 1981.