Wheat is a Danish childrenswear brand founded in 2002 by Charlotte and Peter Galsgaard, known for creating comfortable and stylish clothing with a Scandinavian sensibility. The brand offers a comprehensive range of garments for babies, children and teens, including everyday basics, outerwear and seasonal collections. Wheat’s design ethos centres on combining functionality with delicate detailing: expect soft colour palettes, whimsical prints and comfortable cuts that allow children to move freely. Natural materials such as organic cotton and wool are widely used, underscoring the company’s commitment to sustainability and quality. Over the years, Wheat has developed a loyal following among families seeking timeless pieces that can be mixed and matched across seasons. Its collections are designed in Denmark and produced in close collaboration with certified factories to ensure responsible manufacturing. With availability across Europe, Asia and North America through retailers and its online shop, Wheat continues to expand its global footprint while staying true to its roots of simple, functional and beautiful Scandinavian design.