Loir Paris is a story of glamor and elegance born from founder & designer Pauline’s passion for creating timeless classics for her children. The Loir Paris brand is based in Paris itself and reflects a sophisticated style: both classic and relaxed, embodying French elegance and subtlety.

Loir Paris deeply believes that sustainable fashion is clothing that is passed down from hand to hand like an heirloom; which are full of personal history. Beauty and luxury, according to Loir Paris, are reflected in the details, in the classic work of a master tailor. 100% of LOIR Paris suppliers are located in Europe, almost 90% of them in France. More than 90% of materials are used from organic and responsible sources.