Redesigning the trade show to celebrate the 100th edition was a winning choice, and investing in a completely revamped layout and a series of measures to make participation easier for companies and buyers has proven to be a resounding success. We wanted to be even closer to the companies and the market during this time of profound transformation, and the energy and focus we experienced over these two intense days at the Fortezza were shared by everyone. The creativity displayed by the 170 brands showcasing their new collections, innovative product ideas, and determination to address the current needs of their clients and the changes in distribution were truly commendable. We owe them our gratitude for their trust in this new direction for Pitti Bimbo.