UPA is a high-end kidswear brand where fashion meets art. Founded by visionary Creative Director Vaida Rasciute in Trim, Ireland, UPA blends Irish craftsmanship with Lithuanian heritage, creating timeless collections with meticulous details like French seams and handcrafted elements.

Each collection narrates a unique story through editorial imagery and film, with select designs becoming wearable art. Inspired by the connections between generations, UPA celebrates family, art, and mindful fashion, inviting children into a world of self-expression while empowering parents to embrace quality and creativity.

For SS25, the brand is presenting three new product ranges: shoes, jewelry, and party table textiles.